Control Sugar Cravings and Shed Pounds with Sweet Victory’s Breakthrough Botanical Gum
Sweet Victory, a FoodTech start-up co-founded by Gitit Lahav and Shimrit Lev, has created an inventive botanical chewing gum designed to help users suppress sugar cravings and facilitate weight loss. The gum has already earned first prize in the FoodTech track at the fifth Coller Competition for start-ups at Tel Aviv University and secured US$1.5 million in funding from CPT Capital, UK.
A two-week trial conducted by New Sense Research with 80 participants demonstrated promising results. A remarkable 87% of participants experienced weight loss, averaging 1.3 kilos per person, and 80% reported a significant reduction in their consumption of sweets and improved control over their food choices.
The secret behind the gum’s effectiveness is its active ingredient, gymnema (Gymnema sylvestre), a natural botanical used in traditional Indian medicine to block sweetness receptors and slow down the intestinal absorption of sugars. This action dulls sweet flavors and reduces the immediate craving for sugary treats.
Sweet Victory will present its pioneering product, available in peppermint, spearmint, bubble-gum, and watermelon flavors, at the Vitafoods Startup Innovation Challenge 2023 in Geneva from May 9-11. Sweet Victory Gum is a finalist in the Most Innovative Finished Nutraceutical Product category.