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Millions of Indians Empowered to Fight Against Glaucoma with ENTOD Eye Health Foundation’s Innovative Campaign

The ENTOD Eye Health Foundation recently launched an innovative glaucoma awareness campaign, reaching millions of people across India with a message on the importance of regular eye tests and the dangers of glaucoma. The week-long initiative included a range of activities, such as 100+ Pre-OPD Eye checkup camps, 20+CMEs, Workshops, Glaucoma Walks, and other innovative glaucoma awareness activities, all designed to raise awareness about the disease among the public.

One of the highlights of the campaign was the involvement of the famous Indian dancer and choreographer, Terence Lewis, who launched a blindfold glaucoma dance challenge on social media with the hashtag #GlaucomaDanceChallenge. The foundation also initiated a Glaucoma selfie challenge on Instagram with the hashtags #GetTestedForGlaucoma and #GlaucomaSelfieChallenge, which gained massive traction on social media platforms like Twitter.

Glaucoma is the second leading cause of blindness worldwide, affecting millions of people globally. The ENTOD Eye Health Foundation aimed to reach over 10 million people across India with their awareness campaign, highlighting the need for early detection and treatment to prevent vision loss.

“Through our innovative glaucoma awareness campaign, we aimed to empower people across India to fight against glaucoma by educating them about the importance of vision care and early detection. We are proud to have partnered with Terence Lewis and other influencers to spread the message about glaucoma and the need for regular eye tests. Our goal is to reach every corner of the country and create awareness about the disease,” said Mr. Nikkhil K Masurkar, CEO of ENTOD Pharmaceuticals.

Through their innovative and impactful campaign, the ENTOD Eye Health Foundation has successfully empowered millions of people across India to fight against glaucoma through increased awareness and education. Their awareness campaign created a buzz on social media and garnered significant traction, highlighting the need for increased awareness about glaucoma and the importance of vision care.



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