The Better Collective Creates Earth Ritual: India’s Newest Luxury Body Care Brand
In recent years, the Indian personal care industry has seen significant growth, driven by increased consumer interest in premium and luxury products. Stepping into this burgeoning market is Earth Ritual, a luxury bath and body care brand introduced by Mumbai-based strategic brand consultancy, The Better Collective.
Notably, Earth Ritual offers an exquisite collection of body washes, lotions, scrubs, and mists, catering to the refined tastes of the modern consumer. This transformation of Earth Ritual from a micro-business to a luxury brand marks a key milestone in the journey of Founder Rutuja Dandekar.
A report by India Brand Equity Foundation (IBEF) highlights that the wellness sector in India is set to grow at a Compound Annual Growth Rate (CAGR) of nearly 12% from 2020 to 2024. Given Earth Ritual’s focus on mood-based wellness products, it seems well-positioned to capitalize on this trend.