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Radio Mirchi

Tata 1mg Runs #ActiveBhiProactiveBhi Campaign for Senior Citizens in Association with Radio Mirchi

In the run-up to the World Senior Citizens’ Day, India’s largest digital health platform Tata 1mg launched a video campaign #ActiveBhiProactiveBhi in association with Radio Mirchi. The four-day campaign, built around an 80-second clip, urged elderly folks to keep a…