Milann Fertility Center, a premier IVF facility in Bengaluru, proudly announces the launch of “Milann’s Embrace: Bridging Gaps in Breastfeeding Care” during World Breastfeeding Week from August 1-7. This initiative, reflecting the “Closing the Gap” theme, is designed to expand access to breastfeeding resources, education, and support, particularly for marginalized communities. Milann is committed to advocating for improved breastfeeding policies, enhancing training for healthcare providers, and ensuring robust support systems in both hospitals and workplaces. The campaign aims to raise awareness and address the social, economic, and cultural challenges that impede effective breastfeeding practices.

In India, breastfeeding is crucial for combating child malnutrition and provides essential nutrients and antibodies for infant growth. It fosters a strong mother-child bond, supports immunity, and enhances brain development, which benefits cognitive and academic outcomes. Breastfeeding also boosts maternal health by speeding postpartum recovery, reducing bleeding, and aiding uterine contraction. It also strengthens the mother-baby bond and offers long-term benefits, including a reduced risk of breast and ovarian cancers.

Given these significant advantages, it’s vital to care for a breastfeeding mother with kindness and attentiveness is key to her well-being and the success of her breastfeeding journey.

Dr. Payel Biswas Soo, Holistic Perinatal and Lactation Specialist, Milann Fertility Center, JP Nagar, Bengaluru, emphasizes thoughtful care, “We can make a significant difference, fostering a supportive environment that helps both mother and baby thrive.  Actively listen and provide reassurance, celebrate her achievements, and empathize with her struggles. Set up a comfortable, private space for breastfeeding, and provide nutritious snacks and plenty of water. Handle household chores to let her rest and bond with her baby. Spend quality time together, offering to care for the baby or giving her time to unwind. Respect her choices and be mindful of her needs and emotions during this special time.”