Lubrizol Life Science Health (LLS Health) introduces LIPOFER™ vegan gummies, an innovative plant-based, iron-fortified supplement that offers consumers a more enjoyable and convenient way to meet their daily iron needs. Developed in line with the Nutra 2.0 mission, these gummies are designed to address the evolving preferences of consumers in the nutraceutical market.

The LIPOFER™ gummies utilize groundbreaking microencapsulation technology to protect the iron pyrophosphate, which leads to improved absorption, increased bioavailability, and minimal side effects. Each gummy provides a 10mg dose of elemental iron, a higher concentration than most iron supplements currently available. The gummies have been specifically formulated to overcome the issues often associated with traditional iron supplements, such as unpleasant taste and gastrointestinal side effects.

LLS Health will debut the LIPOFER™ vegan gummies at Vitafoods Europe in Geneva, stand #D60. With their fruity flavor and pectin-based formulation, these gummies cater to a wide range of consumers seeking a tasty and convenient iron supplement option.

In recent consumer behavior research conducted by 113 industries, and using machine learning and AI, one of the target groups was “pregnancy-minded” women—women who are ready to conceive or already pregnant. The objective of the research was to gain deeper insights into the behavior associated with purchasing dietary supplements and based on conversations and activities on social media platforms. Analyzing the conversations show that they want to ensure conception, comfort during pregnancy, and safety for their baby. The top product mentioned was iron and the second was vitamin D. Their top three concerns were: experiencing side effects such as stomach upset, nausea or constipation; the need to ensure nutrient absorption; and enabling easy incorporation into the daily routine.

By developing iron-fortified supplements like the LIPOFER™ gummies, LLS Health is responding to the growing demand for non-traditional dosage forms and helping manufacturers create products that appeal to diverse consumer preferences. The company’s consumer-led mission aims to guide customers through the consumer mind, offering innovative and appealing nutraceutical solutions that meet the needs and desires of modern consumers.