Lubrizol Life Science Health (LLS Health) has introduced the Nutra 2.0 strategy to revolutionize the nutraceutical industry by meeting the evolving demands of modern consumers. This groundbreaking approach focuses on empowering supplement manufacturers to create products that resonate with health-conscious individuals.

Harnessing AI-driven research from a partnership with 113 industries, Lubrizol has gained invaluable insights into consumer preferences, unmet needs, and concerns regarding nutraceutical ingredients. This knowledge enables Lubrizol to adapt its product offerings, ensuring they cater to the ever-changing demands of the health-conscious market.

Nutra 2.0 combines clinically proven, evidence-based ingredients with sensory appeal, ensuring that manufacturers can create supplements that satisfy both the rational and emotional aspects of consumer decision-making. By addressing both these dimensions, Lubrizol’s strategy leads to greater success in the competitive nutraceutical market.

Lubrizol’s Nutra 2.0 strategy is poised to redefine the nutraceutical industry through its commitment to innovative, holistic solutions that cater to a wide range of consumer needs. By aligning with consumer insights and objectives, Lubrizol aims to provide manufacturers with the tools and insights needed to create products that truly resonate with today’s health-conscious consumers.