Novo Nordisk, a global healthcare company in India, has partnered with former Indian cricket team captain and fitness enthusiast Kapil Dev to launch the “Break the Partnership” #WeightofDiabetes campaign. The initiative aims to increase awareness of the important role that weight plays in type 2 diabetes (T2D) among those with diabetes, their caregivers, and medical professionals. The campaign aims to inform people of recent treatment choices that manage body weight along with blood glucose in type 2 diabetes. Karnataka has the sixth-highest diabetes prevalence rate in India at 7.7%, with a prediabetes prevalence rate of 11.7%. Obesity prevalence in the state stands at 30.1% and 30.9% in women and men, respectively. A total of 67% of people with type 2 diabetes in India also live with obesity.

The campaign aims to raise awareness among stakeholders on novel medical treatment options for weight management in type 2 diabetes, and the Novo Nordisk team and its partners will engage healthcare professionals through awareness events and scientific symposia in several cities over the next few months. The campaign includes targeted patient camps that will help with diagnosis, consultation, and raising awareness of the issue.