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Person sneezing illustrating the importance of the “Stop Sneeze to Wheeze” initiative in combating Allergic Rhinitis and Asthma
Pharmacy Innovation

Rising to the Challenge: “Stop Sneeze to Wheeze” Takes on Allergic Rhinitis and Asthma with a Unified Approach

As millions around the world suffer from the debilitating effects of Allergic Rhinitis and its progression into Asthma, Alkem Laboratories Ltd. has taken a stand. Its recently launched “Stop Sneeze to Wheeze” initiative is poised to revolutionize how these conditions are perceived and managed.

“Stop Sneeze to Wheeze” is built upon the notion of “One Airway, One Disease”. It understands that Allergic Rhinitis and Asthma are not isolated conditions, but often coexist and exacerbate each other.

Allergic Rhinitis is an allergic reaction that causes inflammation in the nasal airways. Commonly known as hay fever, it’s marked by symptoms like sneezing, itching, and congestion. When it’s not managed properly, it can lead to the development of Asthma, which is characterized by inflammation and narrowing of the airways in the lungs.

This initiative is groundbreaking in that it aims to change the traditional narrative. It seeks to enlighten both the medical community and the public on the necessity for an integrated approach to diagnosing and managing these conditions.

Through a series of awareness drives, camps, and clinics, the initiative will impart vital knowledge on the importance of early diagnosis and the effective management of these diseases. Additionally, it will also provide information on recognizing triggers, the importance of adherence to treatment plans, and the benefits of a healthy lifestyle.

The “Stop Sneeze to Wheeze” initiative is not just a campaign; it’s a movement aimed at bringing about change in understanding and managing Allergic Rhinitis and Asthma. It’s an effort that if embraced, has the potential to significantly improve the lives of patients around the world.



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