A New Way to Talk About Diversity and Inclusion: Black & White Ginger Ale and Virtue India Launch Groundbreaking Campaign
Black & White Ginger Ale and Virtue India are shaking up the world of diversity and inclusivity with their latest campaign, “Table for Everyone”. Instead of simply highlighting the problem or promoting a generic brand hashtag, they are providing a new way for individuals to start conversations about these important issues.
At the center of the campaign is “Cards for Sharing”, a game with 42 cards designed to encourage meaningful conversations and foster empathy. The questions on each card are carefully curated by journalists and culture predictors within the Vice Media Group and range from light-hearted conversation starters to thought-provoking questions that challenge traditional codes of gender, expression, identity, and more.
Shweta Jain, Chief Business Development Officer, Luxury, Reserve & Craft – India & South Asia at Diageo, said, “We wanted to create a platform for individuals to share their authentic selves and a diversity of personal experiences and perspectives. ‘Cards for Sharing’ does just that, triggering conversations that break down biases and bring people closer together.”
Hayden Scott, Senior Creative Director at Virtue, added, “The stories we share are what bring us closer to each other. With ‘Cards for Sharing’, we hope to provide a fun and simple way for people to sit together, share, listen, and get to know each other better, promoting a more inclusive world.”